WORLD UNITES TO CELEBRATE EMOJI DAY
LONDON, July 15, 2017 – In anticipation of World Emoji Day, and the upcoming worldwide release of “The Emoji Movie,” emoji fans around the world celebrated by setting the world’s first Guinness World Records™ title for the Largest gathering of people dressed as emoji faces simultaneously across multiple venues.
Spanning three continents, the record saw emoji faces inspired by the film’s characters turn up in Dubai, Moscow, London, Dublin, and Sao Paulo, as hundreds of fans dressed as the winningly expressive characters.
The UK participants gathered on the green of St. Thomas Hospital in Westminster, where they formed one large emoji face beneath the iconic backdrop of parliament and the Elizabeth Tower. Among them was Vyvyan Evans, the UK’s leading Emoji expert and author of The Emoji Code, along with ten official Emoji Movie characters including Gene, Hi-5, Poop Daddy, Pizza and Heart.
The film, about an emoji that simply can’t stick to just one expression, is due for release in cinemas on 4th August. Around the globe, Sony Pictures Animation’s “The Emoji Movie” will roll out from late July through October this year. It comes at a time when the familiar messaging characters that populate our smartphones are more in demand than ever: in fact, this marks the fourth annual celebration of World Emoji Day, which is getting bigger with each edition and will be formally observed on Monday, July 17.
The global record was simultaneously set by people dressed as the yellow emoji characters from the movie in Sao Paulo, Brazil (local time 11:00am); Dublin, Ireland (local time 3:00pm); Moscow, Russia (local time 5:00pm); Dubai, UAE (local time 6:00pm); and London, England (local time 3:00pm). An adjudicator for Guinness World Records confirmed the new title for the Largest Gathering of people dressed as emoji faces simultaneously across multiple venues.
Commenting on the announcement, Josh Greenstein, President of Worldwide Marketing and Distribution for Sony Pictures Entertainment, said, “Achieving a Guinness World Records title is a testament to the enormous worldwide appeal of emojis. It’s great to see so many people getting excited for the worldwide release of ‘The Emoji Movie.’”
Jack Brockbank, Guinness World Records Adjudicator, added, “We are incredibly impressed by the level of coordination and timing required to pull off this global record attempt – and it all happened simultaneously! It’s official—this is a fantastic achievement!”
Vyvyan Evans, who took part in the record, said: “Emoji is the world’s only truly global form of communication so today’s fantastically international Guinness World Record attempt has been a wonderful way to celebrate this. I wasn’t at all surprised to hear that Hollywood was embracing the meteoric rise in emoji and I’m sure the film is going to be a much-loved family hit this summer.”
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